Jeans Day™

Jeans Day™

Join over 200,000 participants from across the province as they show their support for BC Children's Hospital by purchasing a Jeans Day pin for $20 or a button for $5. Celebrate on May 2, gather your friends, family and co-workers together in head-to-toe denim as we #JeanUp on social media. Since it started in 1990, Jeans Day has raised over $21 million to transform health care for our kids.

Get involved

  • Become a Champion
    Sign up to be a Jeans Day Champion and sell buttons/pins in your workplace, school or community.
  • Buy a $5 button or $20 pin
    Buttons and pins are sold at participating retail locations throughout the province during the month of April. 
  • Volunteer
    Lend a hand to package and distribute orders, or join us at one of our community events.
  • Schools 
    Toolkit for school fundraisers coming soon. 



How your gift helps

More than a million kids count on BC Children’s Hospital and we’re on a quest to transform health care for all of them. When you support Jeans Day, you become part of an incredible community that helps create new possibilities for kids and families from across the province by fueling our ability to conquer childhood diseases, prevent illness and injury, and prioritize the unique needs of kids in every aspect of their care.